Finished music video

http://youtu.be/GPxp4pzT47A

new emily

Production research

These are some different mind maps me and my group produced in order to help us decide on many different things such as, location, different camera techniques

purpose of music videos

Extension of income;

Extension of income within the music industry is making money from their music videos. Celebrity’s music videos are published on big websites, such as YouTube; by publishing their music videos on YouTube it allows the video to get many views. For example each 1000 view’s generates £2. Normally the more views a music video gets on YouTube indicates the amount of money the artist will make for the video, also on YouTube popular music videos normally have an advert before they play the video, this is usually another music video of the same genre, this then allows other music videos to become popular and well known because of the advert is before the music video they are wanting to watch. Promoting products in their music videos, such as cars, make-up, and various other products, also makes money. For example in the new song ’see you again-wiz khalifa’ it is promoting many different sports cars, this can then also allow the companies of the products to make more money, because they are located in popular music videos.Therefore more or less every single music video makes money and many benefits from somewhere, weather it is from a website publishing the video, the products in the video or the advert played before the music video.

Extension of Outlets;

There are many different ways you can interpret music videos and many different places they are shown. One place you can interpret a music video is on the TV there are many different music channels broadcasting different music videos on the television, by these music videos being published on the television it allows more people to see the video therefore it will generate more publicity, and by generating more publicity that means it will make more money for the producer, The audience who usually watch the music videos on the TV are the younger generation, there are many reasons for this, one being they dont drive, and many people who drive just listen to the radio and dont bother about the videos, and another reason is because they would probably have it on at home whilst being with their friends. Another way music videos are interpreted is by the internet and certain websites such as YouTube, people could see this as being an easier way of interpreting music rather than by the television because YouTube can be watched on more or less every portable device made, so you can access it on the go, whereas the television is in one place therefore you cant transport it anywhere and you need to be there in one place to watch the music videos. You can also interpret Music video's on disk's such as direct DVD and CD's, these are normally sold in shops also along with live music concerts, people may buy these, and prefer to watch these because they have always got them, for example you never know if the internet or TV could cut off, so you are always guaranteed to watch these videos, because you have bought them and they can be shown anywhere.  
synergy;
A synergy is where two products or companies combine with each other to make a video. For example there are many ways in which synergy is used when linking a music video with a film or television show. Some music is made purposely for just a film or TV show. Music is normally introduced into films to create a sense of emotion for the audience/viewers to experience. For example the song 'Ellie goulding-Love me like you do' is in the film 50 shades of grey, because that film then became popular the viewers allowed that song to go into the top 40, and helped increase sales of the song. The music video from that song was the same as the film, therefore there was an interlink between the film and the music video.
Synergy can also be interpreted by advertising, If an advert is shown before a song on Youtube, this would give them synergy through the video they would be associated with and hopefully increase and improve publicity.
Synergy could also occur when a film is brought out, for example high school musical, when bringing this film out there was also many toys brought out after the release of it. This can then improve publicity for the film, as these toys are on display in shops.